When an app store app is installed on an iOS or macOS device, the device generally prompts for an Apple ID. This is how Apple grants you a license to run the app. While this paradigm makes sense on a personal device level, it often is cumbersome for business deployments.
Apple has a program called the Volume Purchase Program (VPP) which allows organizations to manage app licenses centrally. VPP, when used in conjunction with SimpleMDM, allows administrators to:
- Deploy apps to devices without prompting the user for an Apple ID.
- Purchase licenses for paid apps and obtain free licenses for free apps. Licenses can then be shared with and revoked from devices in their deployment.
- Gain access to B2B VPP apps. This allows 3rd parties to share custom apps privately with the organization.